So I was reading WIRED the other day and came across an article on a cool online application called “hunch”
Caterina Fake, co-founder of flickr, is in the process of trying to tackle online recommendations with Hunch- trying to find the perfect algorithm that will suggest the perfect song, book, movie, or product. (you know, kind of like when amazon recommends a book based on your previous purchases. but this can prove faulty, assuming that if you purchase one self help book, that you’ll want a bunch of others, but they fail to realize that you only purchased it because you were going through a tough time in your life and you’re better now and you don’t wanna talk about it anymore, okay?! – not speaking from personal experience…) Fakes solution is to get people to talk about themselves, and then, having shared enough information, sift through that data for correlations that provide perfectly tailored recommendations. Its still pretty young, with only about one million users, of course its not going to be 100% accurate. but that is their ultimate goal. The more people who use it, the more information the hunch algorithm feeds into the grid, the more it can fill in the blanks and improve its suggestions! So hopefully in a few years, users can go to this site to get deep insights in real time. like “what type of herpes cream should I buy??” or “why is he just not that into me??!!!” and the answer may be “because you have herpes.”
But for now the site is a fun way to pass the time and answer quirky questions. Here are a few funny correlations that hunch has found, I think the oprah one is pretty accurate:
if you believe in UFO’s —-> you most likely prefer pepsi over coke
if you own a pitbull ——-> you most likely find mario lopez attractive
if you are an only child —> you are most likely a cat person
if you believe in angels —-> you most likely watch oprah
SEE FOR YOURSELF! and help build hunch into a super social search engine.