“Touch ’em all, Joe! You’ll never hit a bigger home run in your life!” Arguably one of the greatest moments in Toronto sports history, this Tommy Cheek broadcast still sends shivers down your spine to this very day when you hear it. At that time I was merely a little 8-year-old Butter, so did not fully understand the significance and magnitude of this World Series winning dinger.

Alas, it appears that our beloved Jays have set out to bring back some of this magic with the leaking of their latest logo that will be used for the upcoming 2012/2013 MLB season. Like the Leafs, the Jays are in a rebuilding process and are now at the point where they finally can make a significant push for the postseason next year, bringing with it a much overdue third World Series title to the city.

The new logo is a welcome update to the one they rocked during the glory days of the early 90s, and the new uniforms are also reported to carry out this new retro look with more Canuck flair. Several sources have confirmed that this throwback is the real deal, although the organization is still staying very tight lipped about the matter.

There seems to be an explosion of throwing back or returning to your retro roots within sports these days, and I as a sports fan could not be happier by this movement. Some of the most tried and tested brands in the world have donned the same identity with minimal changes for decades, and its amazing that teams are finally realizing this. Want to create emotional connections with your fans and drive up uniform and merch sales? Take a look at your team from the 90s, 80s, or 70s and there’s your solution! Why fix it if it isn’t broken? All the feedback that I have gathered surrounding the new logo has been positive, and everyone is getting really excited about it including myself. People love nostalgia right? Especially when it is connected to a 2nd World Series win in the bottom of the 9th. BOOM!